OBJECTIVE OF THE SESSION
Your objective for this session is to pitch one company from the Tourism industry with a music solution that would help them achieve their strategic objectives.
Your offer has to be a SMP, and therefore should include:
- Content
- Marketing assets
- Events and examples of activation mechanisms
a) Transport company (Airline or Railway)
Objective: increase customer loyalty and appeal of the existing program
Target: Business & Premium customers, frequent travellers
Additional details:
- Existing loyalty program launched 2 years ago, currently including 700,000 members (40% active)
- Dedicated page on their corporate website, with member account details and promotional information
- Current reward scheme: points offer discounts on flights (no additional reward partners)
- Current budget: 750k€ / year but not afraid to increase it to speed up member acquisition
