It's been a while, but the interview process -as I remember it- started with a few simple online questionnaires, a few days apart, mostly multiple choice...one that was more personality-related and maybe another that had more of an aptitude feel.
Next, I was given a scenario with a shipping situation gone-wrong and an upset customer. I was asked to call a recorded line, and "leave a message for the customer" about how I was planning to resolve the situation. (I think this is where management is looking at how you naturally approach problems, and also how you might come across to the customer. )
After this, I received a call from Michael/Owner and Alex/Manager, separately...can't remember which was first. I do remember thinking that Alex was asking lots of questions to really get to the core of how I operate as a person, and how I think...almost felt like this was the "weed-out process." I remember him saying, "This can be a really great opportunity for the right person, but it's not for everyone."
After that conversation, Michael scheduled a Skype interview with me. (Also, either before or after the Skype interview, Michael asked if it was okay to contact my current co-worker/manager, as a reference, without jeopardizing anything.) The Skype interview was probably about an hour, maybe longer. During this interview, Michael explained the duties of the job, but I felt like the interview was more about him trying to get a grasp of who I was as a person, what my tendencies might be, where I was at in life, how I interacted with others, how I might respond in certain situations, whether or not I was self-motivated, what my "why" was, etc, etc. I really appreciated this because, so often, employers are only concerned with what's "on paper," and never ask anything about your mindset, or what makes you tick. Also- this gave me the opportunity to get a feel for what it would be like to work for/with Michael.