Proper Cloth interview questions

extremely poor and unorganized way of conducting an interview. Phone call with the founder initially, who after 30 minutes of reviewing my resume with me said he was going to be "transparent" to say I wasn't a fit for the role because the experience on the resume didn't match with the company's missions. This is obviously something that should be been screened before, so that my time isn't wasted. Random questions with awkward pauses from the founder.

Super cordial and timely responses. Even promptly accommodated a reschedule, was super understanding about it. Interview was nice didn’t expect to be with CEO right from first round in person but he was pretty friendly. Thru the convo learned about company and it was a pretty insightful conversation on market and ecommerce which was pretty cool. First spent about 45 minutes talking about background and resume etc. Then it was a technical challenge which required me to come up with an excel formula (had no knowledge on that) but I solved it in python as a workaround. Unfortunately they quickly got back to me with a “thanks but no thanks” and when promoted for feedback it was because I didn’t have a background in domain of company but my resume was pretty obvious on that fact so not sure why I was invited to interview in the first place. Overall first round it was straightforward fast process and mostly friendly. Disappointed in result wondering if not solving an out of right field technical challenge in excel was reason.