Point B Associate interview questions

Lots of unnecessary hoops that other companies, even Big Four, don't make you jump through. 2 hour interviews with each person, they actually make you write an essay, etc. Got to the third round before they ultimately decided I wasn't a good fit because I had been with the same client for four years, something clearly outlined on my resume. If that was a dealbreaker, they shouldn't have brought me in for the first round. They don't respect their interviewees' time.

Overall it was a good experience although I did not receive an offer. The reason given seemed completely contrived -- "not enough experience in different industries" -- which is interesting because the job posting specifically asked for experience in IT projects, not a swath of experience in different sectors. Besides, I'm a career software consultant/business analyst/project manager who's worked in IT capacities in various sectors, e.g. Aerospace Mfg, Healthcare, etc. So I don't feel they were being very forthcoming in their reasoning, which is disappointing. Process-wise: First was the "screening" interview which wasn't even with a person -- you had to video record yourself answering prompted questions through some online module that was finicky and difficult to use. Second was a discussion with the recruiter, which was extremely high-level. I was then contacted to schedule an in-person interview with a local senior associate. Third, the in-person interview, went extremely well. A couple case questions (basically "what would you do if the client wanted to explore building a new information system" or something to that effect) and some more background on the company. My interviewer was super cool, and it got me excited to potentially be a colleague of his. Fourth was a written case response that would be discussed in the next interview. Pretty open-ended and they just want to see how you talk through project work, how you think about it, etc. I just ran with it not knowing how I was supposed to answer, and it turned out my instincts were right. So the next interview was with a senior associate again. Met up in a public place, just as with the previous interview, and got into a couple case questions again (the specifics escape me). More delving into how you work, how you handle situations, past experiences, etc. Basically a longer version of the previous interview. I thought I really hit it off with this senior associate, as he spent many years as an SAP consultant, which I have a lot of experience in. That's where it ended for me. The company seems awesome and the people seem awesome, so it was a bit of a bummer not to move forward, especially after countless hours of effort and months of the process culminating in "not enough exposure to different industries." My first senior associate interviewer was solely from a Finance background and had zero IT experience prior to joining the company, so what gives?