The one good thing about this process was my experience with their recruiter who coached me every step of the way. The rest was a real disappointment.
Assignment: Very time-consuming as it contained multiple parts, the topic of the assignment was directly related to their marketing strategy which means it can be used to get free spec work from potential candidates. I would not be surprised to see my idea executed by their team. I was also asked to present this assignment in person as part of the interview process. I sent the assignment in advance only to find out that the interviewer, the CMO, was unprepared and hadn't even glanced at it. Questions were mostly unrelated to the task, which took a long time to complete. But I did well regardless.
After having aced the interview, I got amazing feedback from the interviewers and the recruiter, I was told I was the perfect candidate who checked all the boxes from their description. Despite all of this I was rejected for the job because they realised they actually needed something different from the role they advertised.
Note to the company: Please consider an alternative method for assignments, and figure out what is it that you need before wasting a candidate's time