I applied online. I interviewed at Nichols plc (Newton-le-Willows, England) in Jun 2026
Interview
I had a very positive experience interviewing for the Category & Insights Manager role. The recruitment process was well organised, clear and professional throughout, with good communication from Anna and Mollie at each stage.
The interview task was genuinely enjoyable and felt relevant to the role. It gave me a good opportunity to demonstrate how I would approach a category and insights challenge, using data to identify key trends, opportunities and recommendations. I also appreciated that the task was practical and closely linked to the type of work the role would involve.
Both interview stages felt fair and conversational. The team were welcoming, approachable and gave me the chance to talk through my experience, the rationale behind my presentation and how I had approached the analysis. I came away with a strong impression of the business and the team culture.
Although I was not successful on this occasion, the feedback was helpful and delivered in a respectful way. Overall, it was one of the best recruitment processes I’ve experienced and genuinely would have been a dream opportunity to work there. I came away with an even stronger impression of the company and team. If you’re considering applying or interviewing, I’d absolutely encourage you to go for it.
Interview questions [1]
Question 1
Who are our biggest competitors in the category?
Given what other brands are doing in the category, what strategy would you advise for Nichols to take?