So I applied to this position as it was marketed as a consulting role on my career website...when I got the interview and started researching more, I found that it was a financial industry company. But, in the interview, the way they described the role was almost like a data scientist/engineer. Basically I have no clue what the role was and I suggest you don't even bother unless this is something you specifically want (rather than something you applied to as a backup). The process was an hour and a half interview at my school that consisted of two case interviews. The first case was a blend of market sizing and increase sales. It was pretty tricky, but followed the frameworks of Case in Point. He then asked me about Chipotle and their loyalty program. Then my interviewer asked me questions afterwards. The next case was really two problems. The first was literally just solving for x given a z score, standard deviation, and mean. You don't even need to know the equation, it's there for you. The next question was to consider what would happen if Chick fil a opened on Sundays. It was kind of a market sizing cause you had to guess how much they'd make on Sundays and then he asked me a bunch of considerations outside the numbers. I haven't heard back if I got the next round, but I don't really care because I can tell this job is not for me. The interviewers were nice, but definitely had an engineering kind of personality. While I'm very qualified, I'm also pretty sure I got the interview mostly because I'm a female (can tell there aren't many of those at this company).

It was a campus interview. Two persons came. First, briefly walked through the resume. Then two case studies. One person worked on one case. They were friendly. The questions were not difficult as long as you have the sense of basic marketing knowledge.