The interview process was brutal. We were scheduled for an hour, but they only talked to me for 30 minutes and told me they had another interview to get to at 10:30.
The doctor started by telling me how much he didn’t care for the previous dental company I had worked for. He said the service and quality significantly decreased in 2022, but I was not working there in 2022.
The CEO asked me two of the same questions that I had previously answered, which proved to me that he wasn’t even listening. After I re-answered a question, I mentioned “KOLs” to him, and he asked me what a KOL was. Shockingly, you have zero idea what a KOL means if you put on speaking engagements. It’s not even a dental term; it’s a corporate term.
The VP of Operations asked me two questions: “What do you know about My Orthodontist, and what would your GTM strategy be for us?” First, you can’t ask two entirely separate questions that do not flow with one another. 2nd, I was already pressed for time since they had told me I now only had 5 minutes left on the clock, and at that point, I hadn’t even talked about my accomplishments at other positions or my background in general. So I lead with a generic GTM plan since I can’t come up with a real one on the fly, since I don’t know what they are currently doing as a company. I need to know their current strategies, figure out why they aren’t working, and grow from there. I started out saying a very generic 30-60-90 day plan, and the doctor interrupted me and said, “That GTM plan is awful and very low-hanging fruit. Taking 90 days to tell us what we are doing wrong.”
Sir… I don’t tell you it would take me 90 days to tell you what you are doing wrong. Within the first 30 days, you must research and analyze the company, find the holes, and see what needs to be changed.
He also didn’t believe any of the bullet points the recruiter sent him and was pretty condescending. He did say it was nice that I was getting my MBA.
He then told me that his company runs solely on referrals and that I didn’t devise a plan on how he would gain more referrals. What? Unless you are working for yourself, no one's business thrives through only referrals. He has nine offices… You didn’t get to that point on referrals.
It sounds like the doctor thinks he knows best and doesn’t want anyone to make changes; he wants a salesperson to bring in more revenue.
Don’t waste your time with this company.
Also side note to the company if you’re reading this: You spelled “Paterson” wrong on your website, it’s not “Patterson”- I won’t tell you which page it’s wrong on- go figure it out.
Also, maybe don’t post on social media if people like pancakes or waffles better? What does that have to do with Ortho? Your favorite comfort food? Why are you wasting time posting things that don’t pertain to the business?