The CV must be brief and "to the thing", you must show your interest into the job, previous experience in journalism is a pro, but not a necessity, what is really appraciated is your interest in the work, flexibility (you will be asked to work weekends, overhours etc. ). You should have a good knowledge of the field you are appplying for. To read the latest articles (2 months) of the relevant section in the media you are applying for will help you a lot. Most important is if you match with your boss. Common sense is a must. Creativity is a pro. My interview insisted of two parts - a knowledge test (not very difficult) and a real interview - was a matter of feeling how I will fit into the team, as well as my willingness to be flexible.