Ignite! Reading interview questions

Made it to round 3 of 4 interviews. First interview with HR. 2nd with hiring manager. 3rd was a demo presentation I was asked to prepare and lead the attendee's to schedule a deeper conversation on a later date, then go through a typical interview. I enjoyed the presentation and I gave them a competitive review of how the competition sells - but the sales team thought I needed to be a Reading Specialist. Too bad the sales manager was not on the call - I think their answer to my question was an eye-opener: "what is the biggest or most difficult objection you have to overcome?" the answer: Cost. Perhaps I'm wrong, but sales 101 says if your client and the market says you are too expensive - you have to examine your value to the user. Sorta glad I didn't make it to the next round.