They reached out by Hawthorne's (not to be confused with the large LA-based ad agency of the same name) external staffing agency's direct phone call which is highly unusual. That recruiter said that he had downloaded my review from a service called Hired knowingly violating its terms and conditions which forbid intentionally circumventing the platform's use. I was unlikely to ever work for such an unethical firm's client, but out of morbid curiosity allowed recruitment to continue.
The recruiter spent a solid hour checking out my character bits with the typical recruiter's feigned excitement. He also spent forced praise by saying he learned a lot technically by talking with me. They want a CTO/VP Engr/lead dev/sr dev/jr dev all-in-one, specifically, code their WordPress marketing site, move its WooCommerce off to a yet unidentified successor (but they want strong countering opinions so this might have been intentionally misleading to weed out candidates), conduct future hiring (they've $50M of Series A), add microservices (no strategy, just add them for now), and all non-tech (marketing, budgeting tech spend, writing strategy, product development, requirements engineering, plan infrastructure, conduct monitoring, be on call sysadmin, talk to the c-suite, etc.).
I scheduled the first round with the hiring manager which was a video chat a few days later. The chat went well. The questions detail that chat. It was fine.
They sent a template boilerplate notification 2d later: "We go in another direction in this recruitment."