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      Gymshark

      Engaged employer

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      What is the company culture like at Gymshark?

      Gymshark reviews

      I've never been so proud to work for a company

      Product owner
      Current employee
      Recommend
      CEO approval
      Business outlook

      Pros

      Amazing culture, great employee engagement, flexibility on work arrangements and plenty of opportunities to grow. Also, one of the most noticeably diverse places I've worked at

      Cons

      Rapid growth means growing pains, which show in lack of process and poor documentation due to reliance on "corporate memory"

      2
      avatar
      Gymshark Response
      now
      Thanks for taking the time to post your thoughts - we really appreciate your comments.

      Good

      Operations
      Former employee
      Recommend
      CEO approval
      Business outlook

      Pros

      Good work culture and flexible work life

      Cons

      Pay discrimination due to work politics, Rapid

      Review

      Industrial placement student
      Current intern
      Birmingham, England
      Recommend
      CEO approval
      Business outlook

      Pros

      Good work culture and benefits

      Cons

      Can be lack of support at times

      Wholesale department

      Wholesale executive
      Former contractor
      Birmingham, England
      Recommend
      CEO approval
      Business outlook

      Pros

      Nice building, good perks offered to employees.

      Cons

      Working as a contractor at Gymshark was one of the most degrading and traumatic experiences of my professional life. The public image of inclusivity, empowerment, and innovation is a complete facade; behind the scenes, the environment is toxic, cliquey, and hostile, especially if you’re not part of their carefully curated inner circle. From day one, I faced open bullying and manipulation by management. I was gaslit, undermined, and excluded repeatedly, often set up to fail by those who were supposed to support me. They’d pretend to be collaborative and friendly to your face, then twist your words, shift blame, and spread misinformation behind your back. The level of sneaky, deceitful behavior was unlike anything I’ve ever experienced, a disturbing combination of fake smiles and backstabbing. The sexism in the workplace was undeniable. Women were routinely dismissed, overlooked, and treated as inferior. Men dominated meetings, took credit for our work, and made inappropriate comments with zero accountability. When I raised concerns, they were brushed off or met with thinly veiled hostility, and HR, if you can even call it that, was complicit in maintaining the status quo. Contractors are treated like disposable tools. You're constantly reminded that you’re "lucky to be there," while being denied access, recognition, or even basic respect. They preach “community” and “family,” but if you’re not a permanent employee or don’t fit their polished image, you’re nothing to them. I left emotionally exhausted, disrespected, and disgusted. No one should have to put up with the kind of psychological abuse and discriminatory treatment I experienced at Gymshark. It’s a company obsessed with its brand and blind to the damage it's causing behind the curtain. To anyone thinking of joining,especially as a contractor or a woman, think twice. The culture is broken, and the harm it does is very real

      Great company culture and an incredible environment to work in!

      Graduate designer
      Current employee
      Solihull, England
      Recommend
      CEO approval
      Business outlook

      Pros

      - Really positive company culture, everyone you meet is always so willing to have a genuine conversation as well as getting the work that needs to be done. - Feels like a great transition from University into the Workplace, especially with the layout of the office, it offers so many different spaces to either have a chat, or a meeting in - Sooooooo many perks and benefits!!!! really does make a difference being able to have access to an incredible gym and classes onsite, as well as subsidised lunches everyday, private healthcare and sooo much more!

      Cons

      - Location of the offices if you were someone who doesn't drive, however there is shuttle buses from the train station nearby and also the flexibility to work from home also does help

      1
      avatar
      Gymshark Response
      now
      Thanks for taking the time to leave your review and we are glad you are having such a great experience with us. Your feedback is helpful for us internally to know what is going well but also to those thinking of joining in the future.

      Company has changed

      Anonymous employee
      Former employee
      Solihull, England
      Recommend
      CEO approval
      Business outlook

      Pros

      Great benefits and chiefs try to enhance culture

      Cons

      Having been there for 5 years it’s changed considerably in terms of management. Culture is no longer prioritised & more corporate managers are being hired, who do not fit the culture. Lots of shouting, micromanaging and bullying from above. Staff and management who have been there for years are all brilliant as they were employed with culture in mind, but this has changed. The management can really dictate how the company values are upheld. For example, Gymshark is meant to be a flexible employer but if you are even one minute late you are shouted at and publicly reprimanded. Minimal room for progression, but lots of opportunity to move laterally.

      1

      Disappointing Experience Behind a Strong Brand

      Anonymous employee
      Current employee
      London, England
      Recommend
      CEO approval
      Business outlook

      Pros

      1 - The people I worked with at the mid and junior levels were fantastic… talented, collaborative, and genuinely supportive. 2 - My immediate team were amazing, we had great camaraderie, which made day-to-day work more bearable despite the many wider issues across the company. 3 - They’re a strong brand externally which looks great on a CV. & can be appealing at face value.

      Cons

      1 - Senior leadership is dominated by a tight-knit group of friends of the CEO, leading to a boys’ club culture with little accountability. 2- A clear lack of diversity and inclusion at the leadership level, very few efforts made to change this. 3 - Employee development, learning, and progression are not priorities; growth opportunities are limited and often driven by favouritism. 4 - Constructive feedback is unwelcome, and there’s a widespread fear of criticism or making mistakes. 5 - “Executive” Level Leadership within the Retail HQ function was aggressive, inconsistent, and highly unprofessional. Consistently playing favourites while sidelining others without justification. I won’t comment on the consistent character traits that made you one of the “in” crowd. 6 - Constant late-night emails, unreasonable expectations, and a lack of psychological safety created a high-stress, low-trust environment. 7 - Overall culture feels toxic and unsustainable, the strong brand image doesn’t match the internal reality.

      8

      Brilliant Culture

      Assistant management accountant
      Current employee
      Recommend
      CEO approval
      Business outlook

      Pros

      Culture is great, inclusivity and diversity are not just buzz words but actual core values that are upheld.

      Cons

      Due to the speed of the company's growth, systems and processes are not always set up for maximum efficiency

      3
      avatar
      Gymshark Response
      now
      Thanks sharing your views here. Let's see what excitement the next 4 years brings to your career!

      Engaging but full on.

      Senior team lead
      Current employee
      London, England
      Recommend
      CEO approval
      Business outlook

      Pros

      Great energy, atmosphere. Strong brand values, exciting culture and great people.

      Cons

      Lacking a little process and structure, but not unexpected as it’s the first store. All positives for the future.

      1
      avatar
      Gymshark Response
      now
      Thank you for your feedback! We're glad you felt our energy, atmosphere, and culture are strong. Our team takes great pride in cultivating a positive and dynamic culture, and it's wonderful to know that you see the value in it. We appreciate your constructive feedback regarding the process and structure, especially considering this is our first store. Rest assured, we are continually working to refine and improve our operations to ensure a seamless experience for both our team members and customers.

      Wholesale department

      Wholesale executive
      Former contractor
      Birmingham, England
      Recommend
      CEO approval
      Business outlook

      Pros

      Nice building, good perks offered to employees.

      Cons

      Working as a contractor at Gymshark was one of the most degrading and traumatic experiences of my professional life. The public image of inclusivity, empowerment, and innovation is a complete facade; behind the scenes, the environment is toxic, cliquey, and hostile, especially if you’re not part of their carefully curated inner circle. From day one, I faced open bullying and manipulation by management. I was gaslit, undermined, and excluded repeatedly, often set up to fail by those who were supposed to support me. They’d pretend to be collaborative and friendly to your face, then twist your words, shift blame, and spread misinformation behind your back. The level of sneaky, deceitful behavior was unlike anything I’ve ever experienced, a disturbing combination of fake smiles and backstabbing. The sexism in the workplace was undeniable. Women were routinely dismissed, overlooked, and treated as inferior. Men dominated meetings, took credit for our work, and made inappropriate comments with zero accountability. When I raised concerns, they were brushed off or met with thinly veiled hostility, and HR, if you can even call it that, was complicit in maintaining the status quo. Contractors are treated like disposable tools. You're constantly reminded that you’re "lucky to be there," while being denied access, recognition, or even basic respect. They preach “community” and “family,” but if you’re not a permanent employee or don’t fit their polished image, you’re nothing to them. I left emotionally exhausted, disrespected, and disgusted. No one should have to put up with the kind of psychological abuse and discriminatory treatment I experienced at Gymshark. It’s a company obsessed with its brand and blind to the damage it's causing behind the curtain. To anyone thinking of joining,especially as a contractor or a woman, think twice. The culture is broken, and the harm it does is very real