What is the hiring process like at Betsson Group?

There is absolutely no advantage to it; if you’re looking to lose your mind, then this company is exactly the place for you.

They don’t provide any of the so-called ‘benefits’ they claim to offer. During the hiring process, they tell you that you’re allowed to work from outside Estonia for 15 days, but when you actually request this, they come up with all sorts of excuses to refuse it. If you’re from any nationality other than India or Turkey, you can easily make use of this right. It’s ridiculous. As a result, Turks go on vacation, stay away for two or three weeks, and end up working illegally.

Work life balance Helpful, funny and cheerful people No micromanagement Many benefits (wellness allowance, work from home allowance, 25 paid sick leaves) Challenging domain and environment, mostly up to date with tech standards Majority of colleagues are young people with fresh ideas

Maybe the Sportsbook domain is too overwhelming and complicated for somebody new in iGaming

Now they've removed the table tennis table and PS5 there aren't any

Management are terrified to confront challenges head on, so instead they implement policies that "punish" everyone for the poor behaviour of the minority. They approve recruitment, we invest time in finding candidates, reviewing CVs, even offering contracts and suddenly the budget is withdrawn. It's a waste of time and effort, a waste of money and impacts our reputation in a small talent pool.

Lovely Offices and facilities Great events for staff Work life balance

People Managers are not experienced, bad experience with HR team not recruitment team as such. Especially HR Leadership there seems to be a problem even seeing the turnover of the HR team.

Betsson Group has all the right ingredients to become a true leader in people and culture—an international presence, a fast-paced and innovative environment, and passionate professionals who genuinely care about making a difference. From an HR perspective, the potential is absolutely massive. With the right leadership—specifically, a CHRO who acts with integrity, builds trust, and values collaboration—the company could unlock a whole new level of strategic alignment and cultural strength. Just imagine an HR function that genuinely partners with the business, instead of getting caught up in political games; one that connects departments rather than creating divides. A CHRO who empowers rather than controls, listens instead of silencing, and inspires instead of intimidating could turn Betsson’s HR into a brilliant example of how it should be done. The foundation is already in place—the only thing missing is leadership that truly lives up to the company’s values, especially FAIR PLAY. I want to stay here, for my family and for my brilliant colleagues—but I can’t stand by in silence while I watch both people and financial resources being misused.

I genuinely enjoy working at Betsson Group, and under different circumstances, I’d be keen to stay with the company much longer. However, the repeated unethical behaviour of our CHRO has made that increasingly difficult to justify. Below are just some of the behaviours I’ve witnessed that I simply cannot agree with: 1. She refers to the team as “family”, yet lets people go like they’re complete strangers. 2. Pay rises usually only come after you’ve threatened to resign. 3. Micromanagement isn’t the exception—it’s her default leadership style. 4. You need approval for everything—even to think for yourself. 5. Holidays? "Of course," she says—provided every last thing is covered, and you must take three weeks in summer and two in December, no matter your personal situation. 6. Promotions go not to those who earn them, but to those who flatter her the most. 7. "Flexible working" means being in the office from 9 to 18. 8. The only time you hear feedback is when you’ve done something wrong. 9. HR culture? Cake on Fridays, gossip in the corridors, and a sea of fake smiles. 9. When things go wrong, leadership vanishes. 10. She talks about wellbeing while pushing people to the point of burnout. 11. You’re constantly expected to “do more with less”. 12. HR’s role seems to be protecting the company, while employees are treated like, in the words of our CHRO: "disposable fast food workers" 13. You feel guilty just for taking time off. 14. Mondays are something you dread—and apparently, that’s “normal”. 15. Ethics and compliance are regular buzzwords, yet the whole company knows about the questionable deals funnelled to the CHRO’s daughter’s recruitment agency. This isn’t how it should be. The company has so much potential, and it deserves leadership that puts people first—not power plays.

Betsson Group offers a dynamic environment with potential for growth and opportunity in some departments.

However, my experience over time in the HR Department has been marked by several challenges that significantly impacted my time with the company. The overall atmosphere is marred by a lack of professionalism and support. Gossip is rampant, and there is a tendency for misinformation to spread among employees. This creates a distrustful and toxic environment where it's difficult to rely on the integrity of communication or the actions of colleagues. The HR department, in particular, has been disappointing. They are unresponsive, disorganized, and seem to lack any real concern for employee well-being. Important concerns are often ignored or handled inconsistently, leading to confusion and frustration. Overall, while Betsson Group has the potential to be a great place to work, the internal culture and communication issues severely hinder that potential. The CHRO needs to take these concerns seriously to improve the working environment, which so far they have not.