Brand Manager, Jellycat

Lane Crawford is an internationally renowned luxury department store with over 175 years of success, delivering an exceptional and eclectic product curation with dynamic Asian spirit and values.

The Role

• To achieve the seasonal sales and profit targets for the assigned brands and categories
• To monitor and identify ways to maximize sales and inventory efficiency, measured by the key performance indicators (KPIs)
• To work on seasonal budget based on brands’ performance and coming strategies
• To search for new brand acquisitions that will effectively service the beauty customers’ changing needs, and exit brands/ evolve the portfolio, as necessary
• To negotiate with vendors in a firm, but fair, manner to secure trade terms, performance, and exclusive programs to optimize sales and profit
• To be proactive in understanding the competition and take actions to minimize any loss of Lane Crawford market share
• To ensure sales staff are fully trained on product knowledge and therefore equipped to sell the brands pertaining to the assigned categories
• To work with vendors on brand collaborations to drive business unit differentiation versus competition
• To analyze and evaluate the results for all marketing activities and prepare reports as required, including proposals, post mortems, customer analysis, and key learnings
• To work with the assigned vendors to formulate a yearly calendar and strategic plan to grow the business and drive exciting, exclusive programs
• To work with the Content, Brand Creative, and Store Operations teams to ensure all departments’ needs are met and to foresee/ bridge any gaps in key initiatives
• To establish new partnerships and identify opportunities for strategic collaborations
• To work with the department head to develop annual and quarterly key objectives for the department, monitor the progress and take action as necessary to ensure objectives are completed in a timely manner
• To assist in presenting the business unit direction to senior management team and across departments as necessary
• To share insights on growth opportunities for the business unit based on market trends, category development, and customer demands
• To review the in-store and online customer experience and take appropriate action in regard to merchandising, zoning, counter designs, and marketing/communications initiatives
• To support space planning and its related project management to deliver the best in-store experience for our customers

The Ideal Candidate

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in sales and marketing, particularly in brand management within a retail environment.
• Proven track record of achieving sales and profit targets, demonstrating strong results-oriented performance.
• Strong knowledge of customer engagement strategies.
• Excellent negotiation and vendor management skills to secure beneficial partnerships.
• Analytical skills to interpret KPIs and conduct market analysis effectively.
• Strong communication and interpersonal skills , with the ability to build relationships across cross-functional teams.