The overall concept of presenting oneself as a "publisher" to potential clients to sell advertising space in books was clever if one was truly the publisher, however, I felt it was mis-leading and often created very upset clients thinking they were being interviewed to be featured in a book. I was actually thrown out of several offices because of this. Books were expected to be sold/completed typically within 6-9 months and because of lack of proper funding in later years, many were not released for 1 1 /2 years which created irate clients emailing and calling. Additionally sales people were expected to orchestrate on their own time (while reaching quotas) elaborate book launch parties for several hundreds of people and if trade couldn't be established for the event, 50% of the cost of the party was deducted from commissions. Lastly when paper coffee table books became too expensive to publish, the company turned to digital books - switching gears on contracted clients who had purchased space in an actual book. Many of the clients had asked at that point for their $ back and were told they would not get a refund.