BSML Snapshot
If your pearly whites aren't so pearly any more, BSML (formerly BriteSmile) can help. The company's BriteSmile Professional Whitening System uses a blue gas plasma light to activate a peroxide-based whitening gel that can remove stains and other discolorations from teeth. The company targets metropolitan areas with BriteSmile Centers in nearly a dozen cities, such as Los Angeles and Houston. BSML operates nearly 20 centers in the US; it also sells whitening products such as toothpaste. The company has sold its associated centers business, which licensed the BriteSmile system to 5,000 dental offices worldwide, to Discus Dental. Former chairman Anthony Pilaro owns a controlling stake in the company.