Sweetwater Snapshot
Our mission is simple — always do the right thing. Whether for customers, visitors, fellow employees, or business partners, our goal is always to exceed expectations and conduct ourselves with integrity, honesty, and respect for others.
In 1979, Chuck Surack poured his love of music and recording (and a lot of Bondo!) into a hand-me-down VW microbus, turning it into a mobile recording studio and hitting the road to record performances all over the Midwest.
Chuck was committed to delivering more to his customers from day one. Whether that meant giving artists extra cassettes and albums or charging for a little less time than he actually used, Chuck always went above and beyond to show his customers that he was fully committed and working hard to help them achieve their musical dreams.
There wasn't a music or pro audio dealer around that provided the kind of service, selection, and support Chuck felt customers deserved. At the same time, Chuck had begun creating sounds for the groundbreaking Kurzweil K250 keyboard, selling those sounds to many of the biggest names in the music industry. Those sound-design clients were also seeking a retailer they could trust. Chuck saw a niche, and Sweetwater's retail division was born.
Sweetwater has grown from one man in a VW microbus to over 2,000 employees working at a state-of-the-art, 1 million square foot campus and music hub — and the #1 online music instrument and pro audio retailer in the United States. But, if you ask how we measure our success at the end of the day, it’s the millions of happy customers and friends that are now part of the Sweetwater family. Helping each and every person get closer to their music dreams is a privilege we’ll never take for granted.
The future for Sweetwater looks incredibly bright as we continue to drive ourselves and the industry forward through continuous improvement and a passion for creating amazing customer experiences.
Chuck was committed to delivering more to his customers from day one. Whether that meant giving artists extra cassettes and albums or charging for a little less time than he actually used, Chuck always went above and beyond to show his customers that he was fully committed and working hard to help them achieve their musical dreams.
There wasn't a music or pro audio dealer around that provided the kind of service, selection, and support Chuck felt customers deserved. At the same time, Chuck had begun creating sounds for the groundbreaking Kurzweil K250 keyboard, selling those sounds to many of the biggest names in the music industry. Those sound-design clients were also seeking a retailer they could trust. Chuck saw a niche, and Sweetwater's retail division was born.
Sweetwater has grown from one man in a VW microbus to over 2,000 employees working at a state-of-the-art, 1 million square foot campus and music hub — and the #1 online music instrument and pro audio retailer in the United States. But, if you ask how we measure our success at the end of the day, it’s the millions of happy customers and friends that are now part of the Sweetwater family. Helping each and every person get closer to their music dreams is a privilege we’ll never take for granted.
The future for Sweetwater looks incredibly bright as we continue to drive ourselves and the industry forward through continuous improvement and a passion for creating amazing customer experiences.
