No Frills Snapshot
No Frills® introduced some highly innovative retailing concepts to Canadian consumers. While most grocery stores carried thousands of items, that first No Frills® featured only 500. And many of the products were themselves no frills, namely no name®, the line of generic products launched by Loblaws just months earlier. With their distinctive yellow packaging, bold lettering, and low prices, no name®, was proving a big hit with consumers. They're a lot cheaper than name brands, most of them are just as good and some of them are even better, commented one Toronto shopper.