• Plan and manage strategic marketing and branding initiatives to strengthen the College of Business (CB) brand identity; liaise with local and international media outlets, marketing agencies, and branding professionals; and develop social media editorial calendars and annual content plans, ensuring swift, agile, and professional responses to target audiences and market trends;

• Oversee end-to-end development of high-quality multimedia productions to professionally showcase the College’s initiatives, value propositions, academic programs, and milestones; and translate academic research into high-impact thought leadership, market insights, and platform-appropriate commentary;

• Manage social media channels (e.g. LinkedIn, Facebook, Instagram, WeChat, RedNote); and use analytics to optimise campaign performance and develop new digital strategies;

• Plan and deliver signature events and projects to enhance the College’s reputation and global visibility; and provide hands-on operational support to ensure flawless execution and a premium guest experience;

• Collaborate with a diverse network of internal and external stakeholders, including alumni, donors, industry partners, vendors, students, and academic faculty; and coordinate key projects and events with a strategic focus on industry collaboration, student career development, fundraising initiatives, alumni networking, and international partnerships; and

• Perform any other duties as assigned.

• A Bachelor’s degree in Business Administration/Management/Marketing/Communications/ Journalism/Design or a related discipline, with a minimum of 7 years of experience in general management, event management, public relations, sales and marketing, media, or related fields. An MBA is preferred;

• Excellent command of written and spoken English and Chinese (including Putonghua);

• Proven experience in managing scalable events, marketing campaigns, and driving initiatives as project/event manager;

• Capability to oversee annual and short-term social media scheduling, balancing structured planning with rapid, high-impact responses to target audiences;

• Ability to derive insights from data and develop strategies to optimise performance;

• Ability to generate impactful thought leadership pieces and forward-looking market insights;

• Experience with brand management, corporate/internal communications and social media platforms is preferred;

• Mature, independent thinker who is well-organised, detail-oriented, self-motivated, and a team player with problem-solving and analytical skills;

• Strong stakeholder management abilities;

• Excellent influencing, negotiation, interpersonal, and communication skills; and

• Ability to manage multiple tasks within tight timelines, demonstrating flexibility and willingness to work under pressure.

City University of Hong Kong is an equal opportunity employer. We are committed to the principle of diversity. Personal data provided by applicants will be used for recruitment and other employment-related purposes.

Best Global Universities Rankings #54 (U.S.News & World Report 2025-2026); World University Rankings #73 (THE 2026); #1 in the World’s Most International Universities (THE 2024, 2025 & 2026); Young University Rankings #4 (THE 2024); Asia University Rankings #14 (THE 2026) and #7 (QS 2026)