Company Updates

Our own Pete Wootton and Ryan Bartholomew get a shout out on Business Insider's annual PR 50: http://glassdoor.com/slink.htm?key=vIbRn
—30+ days ago
Journalists and public relations professionals have a notorious love-hate relationship. PR people have been known to "spin" reporters (giving information that may or may not be 100% truthful) or bombard journalists with irrelevant emails, press releases, and phone calls. On the flip side, journalists are a difficult, surly, and cantankerous group of people to work with.
Journalists and public relations professionals have a notorious love-hate relationship. PR people have been known to "spin" reporters (giving information that may or may not be 100% truthful) or bombard journalists with irrelevant emails, press releases, and phone calls. On the flip side, journalists are a difficult, surly, and cantankerous group of people to work with.
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Gen Z are the first real digital natives, raised on a variety of devices. But – they can still be easily distracted: http://glassdoor.com/slink.htm?key=vIbRX
—30+ days ago
We've talked about millennials for nearly 20 years. Now, it's time to start thinking about what or really who is next. Gen Z is stepping into the spotlight. Today, they represent 28 percent of the U.S. population (according to Iconoculture) and that number is growing rapidly: In four years, it will be a staggering 40 percent.
We've talked about millennials for nearly 20 years. Now, it's time to start thinking about what or really who is next. Gen Z is stepping into the spotlight. Today, they represent 28 percent of the U.S. population (according to Iconoculture) and that number is growing rapidly: In four years, it will be a staggering 40 percent.
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Meme based fundraising can result in big donations, but how can you use that momentum to create actual change? Ask the Ice Bucket Challenge: http://glassdoor.com/slink.htm?key=vIbRC
—30+ days ago
A blog post by WE Communications analyzing lessons learned from the ALS Ice Bucket Challenge
A blog post by WE Communications analyzing lessons learned from the ALS Ice Bucket Challenge
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Staging a comeback in a tough market is no easy feat. See how WE helped client Microsoft do it with Windows 10: http://glassdoor.com/slink.htm?key=vIbRA
—30+ days ago
Watch a company that put a PC on every desktop, stage a comeback in the modern, mobile tech era by placing all bets on a new universal platform that resonates with users across the globe
Watch a company that put a PC on every desktop, stage a comeback in the modern, mobile tech era by placing all bets on a new universal platform that resonates with users across the globe
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Marketers take note: Gen Z would rather bypass the corporate grind to build their own startups: http://glassdoor.com/slink.htm?key=vIbRa
—30+ days ago
We've talked about millennials for nearly 20 years. Now, it's time to start thinking about what or really who is next. Gen Z is stepping into the spotlight. Today, they represent 28 percent of the U.S. population (according to Iconoculture) and that number is growing rapidly: In four years, it will be a staggering 40 percent.
We've talked about millennials for nearly 20 years. Now, it's time to start thinking about what or really who is next. Gen Z is stepping into the spotlight. Today, they represent 28 percent of the U.S. population (according to Iconoculture) and that number is growing rapidly: In four years, it will be a staggering 40 percent.
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Starbucks is serving up comms lessons along with its new dress code: http://glassdoor.com/slink.htm?key=vIbYZ
—30+ days ago
Self-expression is something we all strive to display through our OOTD (outfit of the day), hair color and that new-new pair of shoes from the Nordy's sale we just HAD to have. If you're a Starbucks barista, your opportunity to express yourself on the daily just became a reality.
Self-expression is something we all strive to display through our OOTD (outfit of the day), hair color and that new-new pair of shoes from the Nordy's sale we just HAD to have. If you're a Starbucks barista, your opportunity to express yourself on the daily just became a reality.
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How do you get ideas flowing? Creative Consultant Amy Frazier visited our agency last week with her 3 steps to own your creative process: http://glassdoor.com/slink.htm?key=vIbYo
—30+ days ago
We've all experienced it, that moment of panic where your clients ask for new, big ideas on the spot and you freeze. You're probably more creative than you think, it just doesn't always come in the form of many new ideas flooding your brain at once. Creativity is a process, own it!
We've all experienced it, that moment of panic where your clients ask for new, big ideas on the spot and you freeze. You're probably more creative than you think, it just doesn't always come in the form of many new ideas flooding your brain at once. Creativity is a process, own it!
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Does $200 billion in annual spending catch your attention? It should. Marketers need to pay attention to Gen Z. Our latest blog series uncovers insights: http://glassdoor.com/slink.htm?key=vIbYb
—30+ days ago
Even if Generation Z doesn't influence every household purchase decision, they influence a majority of them.
Even if Generation Z doesn't influence every household purchase decision, they influence a majority of them.
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See how we helped bring client Allrecipes back into the spotlight as a technology and native advertising leader, in our latest case study: http://glassdoor.com/slink.htm?key=vIbYO
—30+ days ago
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We all wish we could give gold-level presentations like TED speakers – so our own Rachael Kaapu spoke with Amy Wolff, a TEDx Portland speaker coach, to find out how: http://glassdoor.com/slink.htm?key=vIbYh
—30+ days ago
Last week my WE colleagues and I got a behind-the-scenes look at how a TED Talk is made from Amy Wolff, a TEDx Portland Speaker Coach and trainer at Distinction Communication. Generally, we know that a good talk includes a main idea with supportive stories, reference or data and concludes with a call-to-action.
Last week my WE colleagues and I got a behind-the-scenes look at how a TED Talk is made from Amy Wolff, a TEDx Portland Speaker Coach and trainer at Distinction Communication. Generally, we know that a good talk includes a main idea with supportive stories, reference or data and concludes with a call-to-action.
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Company Updates

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