Underwhelmed, Underpaid and Unsatisfied - Territory Manager Giftcraft Employee Review

1.0
28 Jun 2014
Recommend
CEO approval
Business outlook

Pros

-HQ sales support staff and credit department are helpful, easy to work with and genuinely want to help with issues you have. -The fashion line is fresh and innovative and sells well in stores. Also any feedback from customers or employees, regarding the fashion line, is addressed and if possible, product changes are made based on suggestions. -Even with the company's less than stellar reputation, most retailers are genuinely interested in partnering if you put in the face time to cultivate a relationship.

Cons

-Product is stale and poor quality. Claims to introduce new items more frequently than at other gift companies, but inconsequential since most items do not align with consumer and industry trends. -Competitive companies are more strategic with their offerings by providing items that target the growing market for geographical and cultural specific products. Speaking from my personal experience, GC offers no products that appeal to this consumer demand present in states throughout the Southeast. -No clear/specific sales goals or developmental expectations are set, by any level of management. Senior management speaks in vague, general terms of "exciting" and "innovative" products that will be released in the future. -Management does not share the company's macro vision and strategy for any present or future time periods or address the role and responsibilities of the sales force within their plan. Do not expect any qualitative or quantifiable objectives to be addressed, for example, offerings that reflect emerging retail trends, additional product category launches, improved communication between departments, etc. -When questions or concerns are raised regarding product, people or procedures, the favored response is to trust in decision makers because "they've been in this industry a long time." For example, when I asked why not all the letters of the alphabet were included in a new Monogram necklace collection, the answer I received was that I "shouldn't worry about that" because the company "researched" the "most popular" letters. Why, as a retailer, would I purchase this necklace collection when I can easily order a comparable set, that includes ALL letters, from another company that is the same price and quality? -The territory sales rep role provides minimal opportunity for professional development or intellectual stimulation. Sales or product data for stores is not routinely provided or readily available, hence information that could be used to determine monthly call coverage and specific action plans in stores. Since there are limited quantifiable facts to utilize in discussions with customers, high-level selling conversations are virtually non-existent. -Sales force is not informed of any widespread product quality issues, normally only becoming aware of issues once customers complain or ask where delayed shipments should arrive. Management, by either saying the products will be available when they're available or simply not returning requests for information, provide no time frame to tell customers when held-back products will be available, further aggravating them and embarrassing us. -Commission structure set up so that majority of reps never see their earnings and allotted expense reimbursement amounts are laughable.

avatar
Giftcraft Response
11y
Thank you for your review and sharing your thoughts on the Giftcraft experience. Although I can say with certainty that I do not agree with the entirety of your feedback, I do respect your feelings. I would like to take a moment to address some of your specific concerns. In regards to your claims on poor product quality, I am proud to share that Giftcraft has breakage of only 2-3% which is well below industry standards. I understand that you feel that the product selection does not appeal to the South Eastern United Sates, however, I feel it is important for me to note that the South East is our strongest region across the entire country. This performance speaks volumes about our customer satisfaction both from a customer service and product perspective. To ensure management shares the company’s vision and direction, I have reinstated two National Sales meetings which are a time for the Giftcraft organization to come together as one and for me and the Senior Management Team to address the entire Sales Force to share our visions and goals for the organization. In regards to merchandising, just as you recommended, the Giftcraft Merchandising team comes from a variety of backgrounds, education, experience and cultures. I am confident, and the sales results confirm, their collaborative research and creativity, as well as their unparalleled dedication, has resulted in a diverse and exceptional product offering for which the majority of our sales professionals attribute to their success. Seeking qualified, knowledgeable people is a common goal my managers and I share. It is our mandate to share our expectations with our new territory managers and for all of us to be held accountable for our results. ~CEO

Explore other reviews about Giftcraft

5.0
20 Dec 2024
Recommend
CEO approval
Business outlook

Pros

To help develop the country

Cons

The stress is too much but bearable

1.0
24 Aug 2025
Recommend
CEO approval
Business outlook

Pros

This used to be the greatest place to work!

Cons

The new CFO terminated HUNDREDS of jobs

1
See reviews by: Helpful|Rating|Date|All