Senior brand manager Interview Questions

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Senior Brand Manager interview questions shared by candidates

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Unilever
Senior Brand Manager was asked...7 November 2014

Fairly straight forward questions. Some were situational (describe a situation when...you failed/created something new etc) and some were linked to Unilever and the specific brand (how would you develop the brand, how would you launch a new product).

3 Answers

We use conceputal marketing to enhance our brand in the marketing

To modify the quality of product

To increase the productivity on belf of company level

Luxottica

Who suggested you to buy the glasses you wear? I read on your CV that you achieved some "bla bla bla" result...what was that?

2 Answers

Very "Italian"; personal comments and judgements on how you look; almost insulting way of posing questions; Less

It s full of shi*

OnePlus Global

have you ever had to fire anyone

2 Answers

i haven't so just talked about how i would approach it

I even didnt get thought because I was cool person i will see 3 or 4 time then i will Less

BMW Group

what is bmw

1 Answers

bayerische motoren werke

Reckitt

What have you heard about the culture?

1 Answers

I tried to strike a balance between what I had read on GD vs. communicating that I was OK with it. Be prepared to answer why you will thrive in the very "unique" culture. Less

ACH Food Companies

In 5 minutes I had to develop a campaign for a spice.

1 Answers

I said I would write a Creative Brief and let the agency develop the campaign.

LT Foods

Mostly on Brand Marketing

1 Answers

using previous experience

National Beverage

What are your key Character Traits

1 Answers

Passionate, Honest,y and Integrity

Bioworld Merchandising

I did an eight hour graphic design test

1 Answers

I completed all the request meant assessments successfully

Axxess

How would my brand management background apply to the continued success of Axxess?

1 Answers

Thanks to the company information that glassdoor provides and Axxess's website that provides a breadth of information, I was able to really understand what Axxess stands for. That in turn allowed me to share how my background and values were a fit and asset to the mission and vision that Axxess represents and strives for each day. Less

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