Global Marketing Director Interview Questions
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Global Marketing Director interview questions shared by candidates
They asked for two complete Marketing Plans for their biggest global problems. Poor shrinking sales and negative results in UK Boiler Business ( Shrinking business due to total lack of value proposition and Marketing Strategy ) and integration of acquired companies. They do not have any Marketing basics or even a simple brand platform activated. Not even considered, not planned. Nothing.
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I prepared two complete Strategic Marketing Plans for increasing UK boiler sales by New Channels, Marketing Integration and Digital Improvement Strategy and a complete marketing Plan for Acquired companies integration. HVAC CEO listen to my explanation, took the presentation with her and sent a cold mail saying that they have decided to go with another candidate and asking for my availability to do some consultant work in the future. They continue looking for candidates after that through LinkedIn. Not a trustable company. Less
Never spoke with anyone. Just a buck of math and logic questions on an exam.
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I passed I guess.
I was not given any heads-up regards to a PowerPoint presentation.
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Not sure if company is just looking for a good SEO / SEM service provider or a real director to run their fading marketing position. By the way, place looks like a run-down, beaten-up down right depressing with most of the cubicles / desks empty! Less
Questions around managing stakeholders, teams and personalities and how I’d go about it, what value I could bring to the team to help empower them to make decisions in their roles.
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Through relevant professional experiences, examples and analogies that were relevant to the questions asked. Less
