Content writers are imaginative and detail-oriented creatives. The most effective content writers craft spectacular descriptions of products or services for a client, injecting their own voice and style to reach a target audience. They work in a variety of outlets, such as social media, blog posts, articles and sales copy.
Here are three top content writer interview questions and tips on how to answer them:
How to answer: Every piece of content you create should be written with a specific goal and audience in mind. The degrees to which you address challenges, focus on keywords and galvanise your audience are all good performance metrics.
How to answer: Speak about your passion for literacy. Describe your competence and creativity in written communication in detail. Explain how you are familiar or fluent with different writing styles and how to employ them.
How to answer: Different agencies and organisations have different ways of approaching their content strategy. For the purposes of a content writing interview, you can utilise the following simple and smart process:
Step 1. Define the marketing objectives.
Step 2. Identify the audience (their personality, behaviour, demographics, etc.).
Step 3. Define how the client/brand should be perceived by the audience (positioning).
Step 4. Brainstorm ideas (creating the topic/subject pool, creating a keyword list, etc.).
Step 5. Map a rollout plan.