I applied online. I interviewed at Wayfair (Boston, MA)
Interview
Very quick 45 min interview
Asked about a marketing case
Like a typical case, starting with basic what metrics to look at on Youtube Ads and then go into math and calculations.
Interview questions [1]
Question 1
What metrics should we look at for ad performance on YouTube
Had a case interview that was tough. It required putting together and identifying KPIs to launch a product. Interviewer tried to help me along the way however I was underprepared
It was 2 rounds total. The first round was a google sheets case where I analyzed 2 pricing strategies and the final round was a regular case + a behavioral interview.