Fonolo interview questions

I was initially contacted by a recruiter, we had a 15-minute call to cover off a few basic questions. After that, I had an interview with Fonolo's HR. Lovely person, very friendly. This interview was followed by a second interview with the head of marketing. Also seems like a really great person. This interview was followed by a third interview, this time a "culture fit" interview with a random selection of other team members. Again, the interview itself was fine. My issue with this interview process was not the people, the role, the compensation or anything like that - all that was great. My issue is how drawn out and protracted the interview process was. There was almost a week between each of these interviews, meaning the entire process took nearly a month. All the interviews were quite short, about half an hour each. The culture fit interview was effectively useless, "we like food and our pets," I mean, who doesn't? I feel like all you really learn from this sort of interview is whether people are capable of small talk. I think this whole process could have instead been a single hour-long interview, half an hour with HR, half an hour with marketing, kill the culture interview. Somewhere in the process, I was also asked to do a personality quiz type thing as well as an "assessment exercise" or as we call it in graphic designer circles "getting asked to work for free." I don't believe they used this work for anything, but asking candidates to do stuff like this always feels a bit icky to me. Eventually, I did receive an offer from Fonolo, several days after the last interview and a couple more phone calls with HR later. I was given 72 hours to make a decision, which I found amusing after they had taken nearly a month to make a decision on me. I ultimately chose not to take the position, and fortunately, the door had not shut on another offer I'd gotten (at this point about three weeks back). I didn't choose to not accept Fonolo specifically because of the interview process, I just felt more strongly about the other position I'd been offered.