What does a Social Media Manager do?

A Social Media Manager helps to increase exposure through social media platforms. They work alongside a specialized team to reach your brand's goals. From creating monthly editorial calendars, to using marketing strategies to deliver your brand's message in creative ways, a Social Media Manager is the link between your business and your social media followers. More than just attracting new customers, a Social Media Manager analyzes data to determine which initiatives work best and capitalize on this information to continue scaling your business.

Though advanced education is not necessary, many employers seek to hire candidates a with bachelor's degree in marketing, business, advertising, public relations or a related field. Additional certifications such as Google Analytics and Google AdWords generally are preferred. Individuals who have a firm understanding of marketing principles and work well in a team setting tend to excel in the position of Social Media Manager.

  • Oversee day-to-day management of campaigns and ensure brand consistency
  • Facilitate scaling brand and company awareness through various social media channels
  • Work with brand to create and implement social media strategies monthly
  • Ensure brand consistency in copy through tone, voice and terminology
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others
  • Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
  • 3-5 years of social media management experience
  • Bachelor's degree in business, marketing, journalism, public relations or related field
  • Professional certification in Google Analytics strongly preferred
  • Proficient using multi-social posting programs such as Hootsuite and HubSpot
  • Strong computer skills using Microsoft Office and Adobe Suites
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

Social Media Manager Salaries

Average Base Pay

HK$27,500 /month
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
HK$13K
Median: HK$28K
HK$44K
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Glassdoor Estimated Salary

Social Media Manager Career Path

Learn how to become a Social Media Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Social Media Manager
No Salary Reports
L3
L4
Lead Social Media Manager
No Salary Reports
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Social Media Manager Insights

Read what Social Media Manager professionals have to say about their job experiences and view top companies for this career.
BoohooBoohoo
Social Media Executive
7 Apr 2021

“Not much but pay is somewhat low but in my opinion its still worth it!”

Argent Media
Social Media Marketing Manager
24 Oct 2020

“Argent Media provides a great opportunity to work on really interesting and rewarding projects with some well”

ShoptiquesShoptiques
Social Media Intern
8 Nov 2019

“Ms. Vidisheva was a proactive supervisor who taught me much of what I utlize today and with new internship experiences.”

Mila InternationalMila International
Social Media Manager
5 Oct 2021

“I truly enjoy coming to work every day in a fun and collaborative work environment.”

emediagroup
Social Media Manager
25 Feb 2020

“Owned by two friends who are great people and make you want to do better and be better.”

Cerebro KidsCerebro Kids
Social Media Marketing Intern
26 Apr 2021

“It provided me a great learning opportunity and I got the opportunity to explore my ideas practically.”

GucciGucci
Social Media Innovation Specialist
13 May 2021

“Gucci is a great place to learn how to work in the best way possible and with the best tools.”

XplorXplor
Social Media Marketing Manager
4 Aug 2021

“I have found nothing but career growth and opportunity since joining the Xplor world via acquisition in early 2020.”

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Social Media Manager Interviews

Related Careers

Media Coordinator
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Seo Analyst
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Social Media Manager jobs

Frequently asked questions about the role and responsibilities of a social media manager

When working as a social media manager, the most common skills you will need to perform your job and for career success are Adobe Indesign, Photoshop, Editing, Writing and Written Communication.

The most similar professions to social media manager are:
  • Media Coordinator
  • Digital Marketing
  • Marketing Coordinator
  • Seo Analyst

The most common qualifications to become a social media manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.