What does a Social Media Manager do?
A Social Media Manager helps to increase exposure through social media platforms. They work alongside a specialized team to reach your brand's goals. From creating monthly editorial calendars, to using marketing strategies to deliver your brand's message in creative ways, a Social Media Manager is the link between your business and your social media followers. More than just attracting new customers, a Social Media Manager analyzes data to determine which initiatives work best and capitalize on this information to continue scaling your business.
Though advanced education is not necessary, many employers seek to hire candidates a with bachelor's degree in marketing, business, advertising, public relations or a related field. Additional certifications such as Google Analytics and Google AdWords generally are preferred. Individuals who have a firm understanding of marketing principles and work well in a team setting tend to excel in the position of Social Media Manager.
Social Media Manager Salaries
Average Base Pay
Social Media Manager Career Path
Learn how to become a Social Media Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Social Media Manager Insights
“Not much but pay is somewhat low but in my opinion its still worth it!”
“Argent Media provides a great opportunity to work on really interesting and rewarding projects with some well”
“Ms. Vidisheva was a proactive supervisor who taught me much of what I utlize today and with new internship experiences.”
“I truly enjoy coming to work every day in a fun and collaborative work environment.”
“Owned by two friends who are great people and make you want to do better and be better.”
“It provided me a great learning opportunity and I got the opportunity to explore my ideas practically.”
“Gucci is a great place to learn how to work in the best way possible and with the best tools.”
“I have found nothing but career growth and opportunity since joining the Xplor world via acquisition in early 2020.”
Social Media Manager Interviews
Social Media Manager jobs
Frequently asked questions about the role and responsibilities of a social media manager
When working as a social media manager, the most common skills you will need to perform your job and for career success are Adobe Indesign, Photoshop, Editing, Writing and Written Communication.
- Media Coordinator
- Digital Marketing
- Marketing Coordinator
- Seo Analyst
The most common qualifications to become a social media manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.