What does a Principal Account Executive do?

Account executives work in a sales role, helping to maintain or extend existing accounts (customers) and develop new accounts. In many organizations, account executives work with sales representatives, account managers, etc. and offer higher-level leadership. Depending upon the industry an account executive may progress into enterprise account management, regional or national account management, etc.

Account executives almost always hold an undergraduate degree from a four year university and often have a degree in marketing, sales, business or communications. Beyond book smarts, successful account managers have an ease with people, an ability to develop new relationships easily and beyond all else, confidence in the products and services they are offering.

  • Create detailed business plans to facilitate the attainment of goals and quotas
  • Manage the entire sales cycle from finding a client to securing a deal
  • Unearth new sales opportunities through networking and turn them into long term partnerships
  • Present products to prospective clients
  • Provide professional after-sales support to enhance the customers’ dedication
  • Remain in frequent contact with the clients in your responsibility to understand their needs
  • Respond to complaints and resolve issues aiming to customer contentment and the preservation of the company’s reputation
  • Negotiate agreements and keep records of sales and data
  • Proven experience as an Account Executive, or in other sales/customer service role
  • Knowledge of market research, sales and negotiating principles
  • Outstanding knowledge of MS Office; knowledge of CRM software (eg. Salesforce) is a plus
  • Excellent communication/presentation skills and ability to build relationships
  • Organizational and time-management skills
  • A business acumen
  • Enthusiastic and passionate
  • BSc or BA in business administration, sales or marketing
Education--
Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.5 ★
Avg. Experience2-4 years

Principal Account Executive Salaries

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Principal Account Executive Career Path

Learn how to become a Principal Account Executive, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L5
Principal Account Executive
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L6
L7
Director of Accounts
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Principal Account Executive Insights

Read what Principal Account Executive professionals have to say about their job experiences and view top companies for this career.
WonoloWonolo
Account Executive
29 Apr 2019

“Longer interview process but it was really thorough and I actually enjoyed it a lot!”

Creative Media MarketingCreative Media Marketing
Account Executive
19 Aug 2021

“People have been nice and friendly to me since the first day I started working here.”

BCVBCV
Senior Account Executive
10 May 2019

“Senior leadership is extremely smart and talented; some of the best I've worked within the industry.”

Wisco Supply
Accounts Payable
19 May 2021

“I learned so much about this position and I was grateful enough to work with a great manager.”

ZingtreeZingtree
Account Executive
26 Feb 2021

“all I knew is that the product seemed great and they had a great base of existing customers.”

CUMULUS MEDIACUMULUS MEDIA
Account Executive
8 Sep 2020

“If the pay was good I can stand a job but this job was awful and paid terribly.”

WellSkyWellSky
Regional Account Executive
20 Jan 2021

“People who you work with are excellent and everyone cares about both our customers and our co”

DarktraceDarktrace
Account Executive
14 Dec 2019

“ZERO career development and ZERO support if you want to take any sort of training courses”

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Principal Account Executive Interviews

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