What does a Marketing Manager do?

Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.

What responsibilities are common for Marketing Manager jobs?
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
What are the typical qualifications for Marketing Manager jobs?
  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce
EducationBachelor's Degree
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience0-1 Year

Marketing Manager Salaries

Average Base Pay

HK$35,000 /month
Same as national average
Not including cash compensation
See More Insights
HK$24K
Median: HK$35K
HK$56K
See More Insights
Glassdoor Estimated Salary

Marketing Manager Career Path

Learn how to become a Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Marketing Manager
HK$324,000/yr
Senior Marketing Manager
HK$510,000/yr
Marketing Manager IV
No Salary Reports
Marketing Manager

Years of Experience Distribution

0 - 1
44%
2 - 4
40%
5 - 7
11%
8+
5%
Not including years spent in education and/or training

Marketing Manager Insights

Read what Marketing Manager professionals have to say about their job experiences and view top companies for this career.
Dis-Chem PharmaciesDis-Chem Pharmacies
Marketing Manager
9 Dec 2020

“Long hours but enjoyable if you enjoy your work as much and as passionately as I do”

White LodgingWhite Lodging
Senior Marketing Manager
29 Nov 2022

“Corporate and property leaders have shown great commitment to employee career development and workplace satisfaction check”

Disney Streaming ServicesDisney Streaming Services
Senior Marketing Manager
27 Jul 2021

“Benefits package is terrible and base compensation is no where near commensurate to what it should be.”

Crispin PorterCrispin Porter
Marketing Manager
7 Nov 2022

“Our creative leadership is outstanding and it’s been the best working experience of my career.”

BlueshiftBlueshift
Demand Marketing Manager
22 Sept 2021

“Their product is top notch and highly rated which gives everyone an additional boost of confidence working here.”

QuestradeQuestrade
Marketing Director
5 Aug 2020

“It is great coming to work everyday and knowing that the work I do will matter to real people”

Event VestaEvent Vesta
Director of Marketing
28 Sept 2022

“All the people who work here are good people that are enjoyable to work with.”

Pharmacy2uPharmacy2u
Marketing Manager
27 Jul 2021

“Hybrid working has allowing me to work from home a day or two a week which has been helpful.”

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Marketing Manager Interviews

Frequently asked questions about the role and responsibilities of marketing managers

In a typical day as a marketing manager, you'll oversee the marketing strategies of an organization by planning and testing campaigns, promoting new products, doing market research and analysis, managing social media, and working with a team to produce valuable content.

Yes, marketing manager job satisfaction is high, and U.S. News lists marketing manager as the best sales and marketing job. Success as a marketing manager could mean moving into an executive role. Most marketing managers work in an office environment during regular business hours which allows for a good work life balance.

Yes, marketing managers receive a good salary. The average salary for marketing managers in the U.S. is HK$35,000 per year. Moving into lead and senior roles will boost pay. Most marketing managers work for certain business, but some can also move into consulting and make extra pay.

Marketing managers shoulder the responsibility for the success of campaigns and the marketing team, which can be stressful. Challenges of working as a marketing manager include some holiday work since intensive marketing campaigns take off around Black Friday and continue through the new year.

Related Careers

Market Researcher
No skills overlap
Digital Marketing Manager
HK$400,000
38% skills overlap
Market Analyst
HK$400,000
38% skills overlap
SEO Analyst
13% skills overlap

Marketing Manager jobs