What does a Copywriter do?

Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.

Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.

  • Write copy for a variety of media including social, print, video, and online
  • Edit and proof work to ensure high editorial standards are met across all content outputs
  • Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
  • Drive brand consistency across all company communications
  • Develop and implement brand guidelines
  • Stay current on trends and competitors within the editorial sphere
  • See projects through the whole creative lifestyle, from inception to deployment
  • Bachelor's degree in English, Journalism, Marketing, or Communications
  • 3-5 years experience in content marketing or copywriting, preferably with an agency
  • Knowledge of Microsoft Office Applications
  • Strong creative thinking skills and ability to think conceptually
  • Comfortable working independently with little direction under tight deadlines
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
  • Proven ability to demonstrate brand voice
  • Strong attention to detail
  • Excellent portfolio of work
EducationBachelor's Degree
Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Copywriter Salaries

Average Base Pay

HK$16,500 /month
Same as national average
Not including cash compensation
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HK$14K
Median: HK$17K
HK$30K
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Glassdoor Estimated Salary

Copywriter Career Path

Learn how to become a Copywriter, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Copywriter
HK$192,000/yr
L3
Senior Copywriter
HK$364,000/yr
L4
Lead Copywriter
No Salary Reports
See Career Path

Copywriter Insights

Read what Copywriter professionals have to say about their job experiences and view top companies for this career.
Rescue | The Behavior Change AgencyRescue | The Behavior Change Agency
Copywriter
20 Sep 2021

“"Career opportunities" is something I have to split into both good and bad.”

OutgiveOutgive
Copywriter
11 Nov 2021

“I get to work on a flexible and fixed schedule that works best for me.”

MoneyShow.comMoneyShow.com
Content/Copywriter
14 Jan 2020

“My former manager was the best boss I ever had and I have 15+ years of working experience.”

Gunn | Jerkens
Copywriter
16 Feb 2021

“So many opportunities to grow and venture out not only in your own field but others as well.”

BEINGBEING
Junior Copywriter
23 Nov 2020

“Rich brand variety to work and learn a range of sectors at the same time.”

Mullen Lowe GroupMullen Lowe Group
Copywriter
6 Dec 2021

“You get the most renowned brands to work on and most important really great people to work with.”

CuratedCurated
Freelance Copywriter
1 Jul 2020

“Time frames for projects were never accurate and pay was well below market rate for copywriting.”

McCann Health Managed MarketsMcCann Health Managed Markets
Copywriter
21 Apr 2021

“It's a great place to start your career and really grow into your role.”

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Copywriter Interviews

Related Careers

Editor
HK$300,000
63% skills overlap
Technical Writer
HK$300,000
63% skills overlap
Writer
38% skills overlap
Copy Editor
HK$468,000
50% skills overlap

Copywriter jobs

Frequently asked questions about the role and responsibilities of a copywriter

When working as a copywriter, the most common skills you will need to perform your job and for career success are Writing, Degree IN English, Editing, Attention To Detail and Written Communication.

The most similar professions to copywriter are:
  • Editor
  • Technical Writer
  • Writer
  • Copy Editor

The most common qualifications to become a copywriter is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.