What does a Copywriter do?
Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.
Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.
Average Base Pay
“"Career opportunities" is something I have to split into both good and bad.”
“I get to work on a flexible and fixed schedule that works best for me.”
“My former manager was the best boss I ever had and I have 15+ years of working experience.”
“So many opportunities to grow and venture out not only in your own field but others as well.”
“Rich brand variety to work and learn a range of sectors at the same time.”
“You get the most renowned brands to work on and most important really great people to work with.”
“Time frames for projects were never accurate and pay was well below market rate for copywriting.”
“It's a great place to start your career and really grow into your role.”
Frequently asked questions about the role and responsibilities of a copywriter
When working as a copywriter, the most common skills you will need to perform your job and for career success are Writing, Degree IN English, Editing, Attention To Detail and Written Communication.
- Technical Writer
- Copy Editor
The most common qualifications to become a copywriter is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.