What does a Copywriter do?

Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.

Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.

  • Write copy for a variety of media including social, print, video, and online
  • Edit and proof work to ensure high editorial standards are met across all content outputs
  • Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
  • Drive brand consistency across all company communications
  • Develop and implement brand guidelines
  • Stay current on trends and competitors within the editorial sphere
  • See projects through the whole creative lifestyle, from inception to deployment
  • Bachelor's degree in English, Journalism, Marketing, or Communications
  • 3-5 years experience in content marketing or copywriting, preferably with an agency
  • Knowledge of Microsoft Office Applications
  • Strong creative thinking skills and ability to think conceptually
  • Comfortable working independently with little direction under tight deadlines
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
  • Proven ability to demonstrate brand voice
  • Strong attention to detail
  • Excellent portfolio of work

Average Years of Experience

0 - 1
14%
2 - 4
69%
5 - 7
12%
8+
5%

Common Skill Sets

Writing
Degree IN English
Editing
Attention To Detail
Written Communication
Adobe Creative Suite
Strategic Thinking
Content Management Systems

Copywriter Seniority Levels

L2
Copywriter
$167,500/yr
L3
L4
Lead Copywriter
No Salary Reports
Editor
54% made the transition
Journalist
15% made the transition
See Career Path

Copywriter Salaries

Average Base Pay

HK$16,750 /month
Same as national average
Not including cash compensation
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HK$14K
Median: HK$17K
HK$30K
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Glassdoor Estimated Salary

Copywriter jobs