What does a Copywriter do?
Copywriters are responsible for writing compelling marketing and promotional materials for a wide variety of products and services. These materials can range from product packaging and labels to brochures and blog posts to email copy. In addition, copywriters help define brand voice and ensure that all copy is consistent with this voice by writing, editing, and proofing materials.
Copywriters generally have a Bachelor's degree in English, Journalism, Marketing, or Communications. Copywriters can work in print, television, radio, and online. The best copywriters have a strong portfolio of work to show when interviewing, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.
- Write copy for a variety of media including social, print, video, and online
- Edit and proof work to ensure high editorial standards are met across all content outputs
- Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging
- Drive brand consistency across all company communications
- Develop and implement brand guidelines
- Stay current on trends and competitors within the editorial sphere
- See projects through the whole creative lifestyle, from inception to deployment
- Bachelor's degree in English, Journalism, Marketing, or Communications
- 3-5 years experience in content marketing or copywriting, preferably with an agency
- Knowledge of Microsoft Office Applications
- Strong creative thinking skills and ability to think conceptually
- Comfortable working independently with little direction under tight deadlines
- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
- Proven ability to demonstrate brand voice
- Strong attention to detail
- Excellent portfolio of work
Copywriter Salaries
Average Base Pay
Copywriter Career Path
Learn how to become a Copywriter, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Copywriter Insights
Outgive“I get to work on a flexible and fixed schedule that works best for me.”
Rescue | The Behavior Change Agency“"Career opportunities" is something I have to split into both good and bad.”
McCann Health Managed Markets“It's a great place to start your career and really grow into your role.”
Mullen Lowe Group“You get the most renowned brands to work on and most important really great people to work with.”
BEING“Rich brand variety to work and learn a range of sectors at the same time.”
Gunn | Jerkens“So many opportunities to grow and venture out not only in your own field but others as well.”
Outgive“We have a great work culture that motivates us to do better in our work.”
SSENSE“Good people quit cause they're pushed out/seen as a threat or fired over petty personal reasons.”
Frequently asked questions about the role and responsibilities of copywriters
The typical day of a copywriter involves working for businesses and agencies to produce advertising and marketing content. They are responsible for creating slogans, headlines, article content, and social media posts. Successful copywriters are good communicators both in person and on the page.
Copywriters are creative individuals with good attention to detail. An advantage of working as a copywriter is that they can work be employed by business or as a freelancer. Working at a business offers a consistent schedule, while freelancing offers the chance to set hours and rate.
Copywriters enjoy a good salary. The average pay for a copywriter in the U.S. is HK$17,000 a year. Pay for this career ranges from HK$14,000 a year to HK$30,000 a year, and pay varies based on experience level and workplace.
There are some difficult aspects to being a copywriter. For example, they may need to work overtime when projects are due or during peak advertising seasons. When becoming a copywriter on a freelance level, remember that they are responsible for recruiting their own work and managing their own pay, which some may find stressful.